Investment partnerships 🤝

We Don't Just Advise. We Invest.

For the right businesses, we'll forgo fees and take a percentage of the revenue we help generate. Our strategic growth partnerships tie our success directly to yours.

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No monthly fees | Revenue share only | Mutual skin in the game

⭐⭐⭐⭐⭐ "Had a huge positive impact"

⭐⭐⭐⭐⭐ "The process was smooth and professional from start to finish"

⭐⭐⭐⭐⭐ "We received our first customer lead within just 48 hours!"

⭐⭐⭐⭐⭐ "We've grown and then grown again"

⭐⭐⭐⭐⭐ "The quality of leads is exactly what we needed"

⭐⭐⭐⭐⭐ "So glad I got in touch"

⭐⭐⭐⭐⭐ "Fantastic marketing support"

⭐⭐⭐⭐⭐ "I still use this fantastic service today"

⭐⭐⭐⭐⭐ "We’ve seen increases in orders of over 65% within just a few weeks"

⭐⭐⭐⭐⭐ "Had a huge positive impact" ⭐⭐⭐⭐⭐ "The process was smooth and professional from start to finish" ⭐⭐⭐⭐⭐ "We received our first customer lead within just 48 hours!" ⭐⭐⭐⭐⭐ "We've grown and then grown again" ⭐⭐⭐⭐⭐ "The quality of leads is exactly what we needed" ⭐⭐⭐⭐⭐ "So glad I got in touch" ⭐⭐⭐⭐⭐ "Fantastic marketing support" ⭐⭐⭐⭐⭐ "I still use this fantastic service today" ⭐⭐⭐⭐⭐ "We’ve seen increases in orders of over 65% within just a few weeks"

We work with high potential SMEs throughout the UK.

Who we work with

  • Established businesses ready to scale (£250K-£3M current revenue)

  • Service businesses with repeatable sales models

  • B2B companies with clear attribution

  • Manufacturers with capacity for growth

  • Professional service firms seeking market expansion

  • Trade businesses ready to systematise and scale

  • Businesses with proven offerings but underutilised digital channels

Investment Partnerships work for businesses that:

  • Have proven product-market fit and existing revenue

  • See clear growth opportunity but lack digital strategy/execution

  • Would rather share revenue than pay monthly fees

  • Are open to strategic direction and operational changes

  • Have transparent financials and clear attribution

  • Can commit to 12-24 months of partnership

  • Want a partner invested in outcomes, not just delivering hours

This works best if you:

  • Generate £250K+ annual revenue with capacity to double

  • Have a scalable business model (not entirely time-based)

  • Are willing to be transparent about numbers and challenges

  • Can make decisions and implement changes reasonably quickly

  • See the value in having someone with genuine skin in the game

Not right for you if:

  • You're uncomfortable sharing financial information

  • Your business model makes revenue attribution impossible

  • You want to maintain complete control without outside input

  • You're not genuinely committed to growth

  • Your margins are too tight to share revenue sustainably

  • You're looking for quick-fix solutions rather than strategic partnership

The key benefits of working in partnership with us include…

No monthly fees. No upfront costs.

We invest our time, expertise, and resources. You invest yours. We only earn when you earn. Incentives completely aligned.

Strategic partner, not just consultant

This isn't advising from the sidelines. We're invested in your success at a fundamental level. Your growth is our growth.

Senior-level experience without the salary

25 years of management experience including PE-backed exits. You get strategic thinking typically reserved for much larger businesses, without hiring a Marketing Director or COO.

Comprehensive growth strategy

Not just digital marketing. We look at positioning, pricing, customer acquisition, conversion processes, scaling systems—whatever needs fixing to unlock growth.

Implementation, not just recommendations

We don't hand you a strategy document and leave. We're in it with you, working through obstacles, testing approaches, optimising what works.

Pressure-tested commercial thinking

We've operated in boardrooms, managed P&Ls, and been through exits. We understand business reality, not just marketing theory.

Long-term partnership approach

We're not optimising for this month's numbers. We build sustainable growth that compounds over time.

How our partnership structure works

Our Investment:

  • Strategic planning and direction (10-15 hours monthly minimum)

  • Digital infrastructure development (website optimisation, systems, automation)

  • Marketing strategy and implementation

  • Content development and optimization

  • Conversion funnel development

  • Technical implementation and troubleshooting

  • Ongoing optimization and testing

  • All tools, software, and resources required

Your Investment:

  • Transparency with financials and business operations

  • Time and commitment from ownership/leadership

  • Implementation of agreed strategic changes

  • Reasonable decision-making speed

  • Openness to challenge and different approaches

Revenue Share:

  • We receive 10-15% of new revenue generated through digital channels we develop

  • Attribution tracked through transparent systems we implement together

  • Calculated on revenue, not profit (simpler, clearer)

  • Reviewed quarterly with full transparency

  • Partnership typically runs 18-24 months with review points

What We Mean by "New Revenue"

To be absolutely clear:

We earn from:

  • New customers acquired through digital channels (organic search, paid ads, email marketing, etc.)

  • Existing customers who purchase through optimized digital touchpoints we develop

  • Revenue from new products/services we help launch digitally

  • Geographic expansion revenue from digital channels

We don't earn from:

  • Your existing customer base (unless reactivated through our strategy)

  • Referrals and word-of-mouth (your existing relationships)

  • Offline marketing or sales you're already doing

  • Revenue from before our partnership started

Clear attribution required:

We implement tracking systems that clearly show what revenue came from which source. No guesswork, no arguments, no ambiguity.

Investment Criteria

We're selective about partnerships because we're investing significant time and expertise with no guaranteed return. Here's what we look for:

Business Fundamentals

  • £250K-£3M current annual revenue

  • Proven product/service with existing customers

  • Reasonable margins (minimum 30%+ gross)

  • Capacity to scale (not purely time-based)

  • Clear growth runway in addressable market

Owner/Leadership

  • Committed to growth, not just maintaining status quo

  • Willing to challenge existing approaches

  • Can make reasonably quick decisions

  • Open to transparency about challenges

  • Respect for expertise and strategic input

Market Opportunity

  • Clear search demand or digital channel potential

  • Defensible positioning or differentiation

  • Addressable market beyond current reach

  • Reasonable competitive landscape

Operational Readiness

  • Financial systems that allow revenue attribution

  • Capacity to fulfill increased demand

  • Reasonable customer satisfaction and retention

  • Willingness to invest in necessary tools/systems

FAQS

Your questions, answered.

Why would you work for revenue share instead of fees?

Bigger potential upside if we choose well and execute effectively. We can be selective about partners and truly commit to outcomes rather than billing hours.

How do you choose which businesses to partner with?

Business fundamentals, growth potential, leadership quality, and market opportunity. We turn down far more than we accept because we can only commit to a handful at once.

What if the revenue share becomes too expensive for us?

We review quarterly. If the partnership delivers strong growth but the share becomes disproportionate, we can convert to fixed consultancy or adjust terms. We're pragmatic.

What happens if it doesn't work?

We review quarterly. If after 6 months it's clear we're not generating sufficient new revenue, we'll have an honest conversation about whether to continue. Both sides can exit with notice.

Do you take equity instead?

Not typically. Revenue share is simpler, clearer, and doesn't require legal complexity. For exceptional opportunities we might consider hybrid models.

Can we buy out your share later?

Potentially. If you'd rather own the revenue stream entirely, we can discuss a buyout based on trailing 12-month revenue. Negotiable.

What if we already have marketing staff?

Fine. We can work alongside them, providing strategic direction they execute. Or we can assess whether they're actually delivering value.

Are you going to change everything about our business?

No. We optimise what works and fix what's broken. Strategic changes where needed, but we're not reinventing businesses that already function.

What sectors do you avoid?

Highly regulated sectors with attribution challenges (e.g., legal with long sales cycles), businesses with razor-thin margins, sectors outside our expertise, and any business we don't genuinely believe we can scale.

How involved are you day-to-day?

Varies by phase. Heavy in months 1-3 during setup. Strategic direction plus optimisation from months 4+. Always available for key decisions.

What if we want to exit or sell the business?

Revenue share continues until natural conclusion of term or we negotiate an early exit. If you sell during our partnership, we'd discuss fair treatment in that context.

Let's explore if partnership makes sense

This isn't for everyone. It requires mutual commitment, transparency, and genuine growth potential. But for the right businesses, it's transformational.

Free partnership assessment:

We'll review your business in detail, discuss growth potential, and determine if an investment partnership is viable for both of us.

Completely confidential. No obligation. Honest assessment only.